Sonata, India’s largest-selling watch brand from Titan Company Limited continues to strengthen its footprints in Tamil Nadu. Tamil Nadu is one of the top 3 most important markets for Sonata. With Pongal celebrations fast approaching, the brand brings alive the festival spirit and the authentic aesthetic with the launch of Unveil 2.0, its latest collection for men and women.
Sonata Unveil 2.0 Collection, the skeletal quartz watch which includes striking design elements is the new range to be added to the brand portfolio with a price range between INR 2000-3000. Unveil has more than 10 variants each for gents & ladies with a special look and premium style to make each moment spectacular.
Sonata & SF at Titan Company Limited, Marketing Head Subish Sudhakaran said, “Tamil Nadu has always been one of our top markets. We have witnessed robust growth in sales in the last year. Sonata has evolved as a brand over the years with the launch of products such as Unveil 2.0. We cater to larger consumers who are fashion-driven, young, trend seeking and value-conscious. Pongal marks the beginning of the festive season in the state and the people have always demonstrated a strong preference and adulation towards the brand. We are delighted to introduce our hero product Unveil 2.0 in this market. Tamil Nadu continues to be our priority market and we strongly believe that the key market cities will accelerate the next level of consumption.”
Sonata hopes to gain momentum and see an uptake in its sales patterns in metros and middle cities. It has undergone a shift from ‘Common Man’s Common Brand’ to a brand that looks at inspiring and motivating the youth. Creating positive, meaningful and impactful conversations is at the heart of every campaign of Sonata. The brand recently launched its new campaign film for ‘Your Style That Shines’ which showcases the unmatchable power of compliments.
