Polycab India Limited (PIL) is set to disrupt the cables and wires landscape in the country with its latest television commercial advocating the use of Polycab Green Wire for the safe and secured well-being of all.
The “Extra safe wire means extra safe dreams” campaign of Polycab stands apart in the sense that it is a pioneering endeavour to convey to today’s modern-day consumer about the value proposition of wires & cables extending beyond the product benefits approach.
While conveying the value proposition of wires and their benefits, the film revolves around an aspiring badminton player who conveys to her father the unavailability of stadium space through the night. The story is about how the father prepares a backyard stadium using Polycab Green Wire. This delights the daughter who can’t thank him enough.
Nilesh Malani, President, and Chief Marketing Officer Polycab India Ltd. commented, “Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm which will have universal resonance and relevance. Polycab Green Wire comes with 5-in-1 Greenshield technology that delivers fire safety, and energy efficiency is long-lasting, eco-friendly, and offers shock protection. It is our endeavour that Polycab Green Wire carries forward our brand promise of being connected with our customers.”
Polycab is proud to be an associate sponsor on Star Sports for the broadcast of the T20 World Cup being held in Australia. The cricket enthusiast can watch the ad on Disney Hotstar App & stream the same through a connected TV. “Extra safe Polycab Green wire means extra safe dreams” film will be aired on more than 100 TV channels across India in 6 languages on general entertainment, News, Movies & popular shows on TV.
Sukesh Nayak Chief Creative Officer, Ogilvy India said, “The thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.”
Polycab has activated a dedicated campaign around this film under the hastags#AapkeSapnoKoRakheSafe and #ExtraSafePolycabGreenWire.