Spinny recently announced its brand new campaign, “Go Far”, featuring its brand ambassador & strategic investor, Sachin Tendulkar.
The campaign explores how different people go beyond boundaries for love, dreams and self.
A couple of years ago, Sachin had expressed a keen interest to reconnect with his first car.
“My first car was 800. Unfortunately, it is not with me right now. I would love to have it back again with me. So people listening to me, feel free to contact and get in touch…”
The 800, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s Integrated Quality centres. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self.
The Founder & CEO of Spinny, Niraj Singh, said, “With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers”.
Speaking about his involvement in the campaign, Sachin Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores the life and goes places. Our car reflects us and sometimes complements our personality. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity”.