Tata’s Taneira has launched “The Queen’s Collection” in time for Diwali, a festive edit featuring Mrunal Thakur. The collection comprises designer silk sarees handcrafted in various clusters. The accompanying TVC showcases Mrunal Thakur in a joyous and elegant dance, embodying the festive spirit and celebrating the contemporary woman. The campaign portrays a woman embracing her authentic self, feeling like a queen, and expressing her individuality as she adorns these exquisite sarees. Each saree is inspired by the five elemental forces and conveys a sense of strength and independence, making it suitable for the modern woman who exudes self-confidence. The collection bridges tradition and contemporary style, serving as a repository of cherished memories. Taneira’s “The Queen’s Collection” is a celebration of empowerment, style, and individuality this Diwali.
Sharing her thoughts on this campaign, Shalini Gupta, General Manager, Taneira, said, “Our association with Mrunal Thakur for ‘The Queen’s collection’ is a celebration of the present-day woman. Much like the saree defies the limitations of a mere garment to transcend into style, sensibility, and self-expression, the contemporary woman articulates her identity through her sartorial choices and actions. In doing so, she emerges as a sovereign in her own right, a queen of her own tale. When a modern woman drapes herself in a Taneira saree, magic ensues. There is an inherent regal feeling, a surge of confidence, and a natural spring in her step.”
