Dettol entered a new category with the launch of its multi-use Dettol Antiseptic Cream prevents infection in a variety of minor wounds, cuts, scratches. Dettol Antiseptic Cream is the only product in the Dettol portfolio to be exclusively available in drugstores and pharmacies across India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers.
With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. This OTC product with its soothing formulation is an effective and easy-to-use first level treatment attending to various kinds of minor cuts/wounds to prevent infections.
Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “Dettol antiseptic cream is OTC product to be used by consumers to address minor cuts, and injuries to avoid the spread of any infection on open wounds. With this cream we want consumers to manage their first aid needs more effectively and efficiently.”
The Dettol Antiseptic Cream TVC ‘Har Ghar ka First Aid’ raises awareness on catching an infection by not addressing minor cuts or wounds.
Dettol Antiseptic Cream with its soothing formulation can be used directly on minor cuts – including kitchen cuts, shaving cuts, wounds, scratches, shoe bites, and minor burns without stinging while delivering 99.9% germ protection and preventing infection.