Amway repositions its brand Artistry

Aligned with the philosophy that skin needs nutrients 1 just like the body to be healthy, Amway India, announced the repositioning of its premium skincare brand Artistry to Visibly Healthy Beauty by foraying into skin nutrition with the Artistry Skin Nutrition line in India.

In the first phase of the launch, the company introduced an anti-ageing range of renewing and firming solution sets. These products are enriched with plant-based botanicals from Nutrilite™ farms and are a paraben-free, vegan skincare line powered by cutting-edge skin science and better manufacturing processes to ensure they are pure, safe, and effective.

Talking about the repositioning of the brand and the new launch, Amway India CMO Ajay Khanna said, “Leveraging our expertise in nutrition with Nutrilite, a brand backed by a rich legacy of over 80 years on the plant-based approach to supplementation, it was a natural progression for us to present this skincare range derived from the best of science and best of nature with the powerful botanicals from our Nutrilite farms revealing visibly Healthy beauty. Further, the Anti-aging market in India is estimated to grow at a CAGR of 8.84% in the next five years 2, which indicates immense potential for this segment.”

Artistry™ scientists discovered that skin looks its healthy when 5 key Skin Nutritional Requirements are addressed to purify, balance, rebuild, moisturize, and protect the skin.