Amazon Pay today unveiled the second leg of its digital campaign #AbHarDinHuaAasan to celebrate the way digital payments simplify the lives of millions of merchants across the country. Over 50 Lakh merchants have now signed up for the Amazon Pay for the Business app since its launch.
Speaking about the campaign, Vikas Bansal, Whole Time Director – Amazon Pay India said, “Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast and frictionless, and enable the widest choice of payment options for both our merchants and customers.”
The #AbHarDinHuaAasan campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their businesses efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card that enables its customers to expand their budget instantly.
The first part of the #AbHarDinHuaAasan campaign launched in 2021, showcased the ease of using digital payments post-pandemic and its impact on millions of customers and merchants. The film brought out the convenience, safety and ubiquity of Amazon Pay and how it inspires small and micro business owners to seamlessly start adopting digital payments.
