Flipkart, India’s chosen destination for fashion, has announced the launch of the latest collection for one of India’s most-desired new-generation brands The Indian Garage Company in collaboration with cricketer Surya Kumar Yadav. This launch will provide access to an expansive range of stylish men’s casual wear for millions of Flipkart customers across the country.
The Indian Garage Company has been the go-to brand for fashion aficionados who seek to experiment with their style and want to stand out from the crowd. The collection includes over 2,500 styles across men’s casualwear, including trendy shirts and chinos, the most popular styles today. Flipkart has observed a 35% year-on-year growth in the casual wear segment over the past year.
According to recent industry reports, GenZ is the largest generation by population, and globally, fashion is their most preferred shopping category. With the highest concentration of the Gen Z population in the world at 52%, India has witnessed a rapid growth of contemporary brands and homegrown D2C labels, particularly in the fashion domain. Leveraging the opportunity to serve the evolving fashion needs of consumers across the country, and curating with a deep understanding of these consumers, ‘The Indian Garage Company X Surya Kumar Yadav’ collection is a range that addresses a very specific growing need for casual wear for men. It is aimed at young working professionals and college students who continue to look for branded, quality, and fashionable clothing that suits their ever-evolving lifestyle.
Flipkart Fashion Senior Director Abhishek Maloo said, “At Flipkart, we have observed the increasing popularity of men’s casual wear over the past few years, with consumers in both metros and T2+ regions seeking options that are more ‘everyday wear’ and versatile in style.”
Anant Tanted, Founder, of The Indian Garage Company, said, “The Indian Garage Company is a perfect amalgamation of fashion and functionality, and it truly reflects Surya Kumar Yadav’s sense of style, athleticism, and design. Surya is a fearless player who has made his mark in the sport of cricket whilst also being known for his unconventional and uber-cool style.”
