Fastrack, India’s renowned watch and accessories brand, has launched its new brand campaign titled ‘Be Both’, resonating with the youth’s ability to embrace contradictory ideas and attitudes effortlessly. The campaign features youth icon Vijay Deverakonda as the brand ambassador. The campaign showcases various fashion contradictions like “Subtly Dramatic,” “Seriously Playful,” and “Prim and Improper,” encouraging young individuals to confidently exhibit their contradictions. The campaign introduces a collection of 15 unique watches that blend opposing elements in design. The Fastrack #BeBoth collection includes a range of watches for both young men and women, with prices ranging from Rs 2995 to Rs 9995/-. Ajay Maurya, Head of Marketing and Product at Fastrack, emphasized the importance of youth’s contradictions and authenticity. Vijay Devarakonda expressed his enthusiasm for the campaign’s celebration of individuality and unique expression. The collection is available in various stores and online platforms.
