Pricol Limited, an automotive technology firm, has joined forces with Heilongjiang Tianyouwei Electronics Co Ltd (TYW) in a technology and supply partnership. This collaboration aims to provide state-of-the-art Driver Information System Solutions to Indian vehicle manufacturers across various segments. The agreement includes advanced features like e-cockpit and Heads-Up Display (HUD). TYW will exclusively support Pricol on identified projects in the Indian market. In addition to technology collaboration, Pricol will source components and sub-assemblies from TYW, streamlining the supply chain for enhanced efficiency in delivering top-notch solutions to the Indian automotive sector.
Vikram Mohan, Managing Director of Pricol Limited, emphasized, “This partnership with TYW underscores our dedication to innovating the Indian automotive sector. We’re poised to deliver cutting-edge solutions in the Driver Information System space, leveraging Pricol’s dominant position in the Indian market. The synergy of Pricol’s domain expertise and TYW’s technological prowess is a key stride toward enhancing the driving experience for Indian customers. This collaboration reflects our commitment to driving innovation and shaping the future of automotive technology in India.”
