Shopsy by Flipkart, India’s fastest-growing hyper-value e-commerce platform, recently concluded the third edition of its mega shopping carnival – The Grand Shopsy Mela. During the sale, Shopsy observed heightened participation from Bharat, with local sellers from across the country coming together to serve millions of customers. As customers in Tier 2+ cities shopped for fashion, home essentials, beauty and electronic products, the event propelled economic growth for lakhs of regional sellers. Additionally, Shopsy will bring its wide range of value-based products for consumers, especially in Tier 2 to Tier 4 markets, during Flipkart’s The Big Billion Days 2023.
The 6-day event, from 12th September to 17th September, saw customers across the country engage in high volumes, with the highest uptick in tier 2 and tier 3 markets, in preparation for the festive season. Customers on Shopsy during this period grew by 2X, out of which 40% were first-time e-commerce shoppers. States that contributed to the highest orders were Uttar Pradesh, West Bengal and Maharashtra with over 60% of the customers from Tier 3+ cities across the country.
Kapil Thirani, Head of Shopsy, Flipkart, said, “As the festive season kicks off, we are overwhelmed by the response to the third edition of the Grand Shopsy Mela by shoppers across the country, especially from Tier 2+ regions. Through the integration of a vast network of sellers, a range of value constructs, and affordable pricing, we have continued to deliver value to our shoppers. By democratising e-commerce, we look forward to empowering the buyers and sellers of India. Our efforts to uplift the entire ecosystem also ushered in growth for thousands of homegrown sellers across the country while delivering unparalleled cheer to customers.”
