October, being International Breast Cancer Awareness month, SBI Life launched the ‘Thanks-a-Dot’ initiative to spread awareness about the need for self-breast examination to fight breast cancer.
For the fourth year in a row, ‘Thanks A Dot’ continues to keep its focus intact towards empowering the women of India by raising awareness around breast cancer and promoting the importance of self-breast examination for early lump detection.
With this, the company released a new digital video by roping in a renowned TV celebrity, Prachee Shah Pandya, who triggers curiosity amongst the viewers by saying ‘Know your Double O and learn a life-saving skill’, urging viewers to find out more by messaging ‘Hi’ on a WhatsApp number- 8860780000.
The Whatsapp Chat Bot aims at engaging and educating women about the impact of the deadly disease.
Speaking about the campaign, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance said “There is a continuous need to spur conversations around the topic and push women to bring in a behavioural change by adopting self-breast examination at their convenience but at regular intervals…. There is a continuous need to spur conversations around the topic and push women to bring in a behavioural change by adopting self-breast examination at their convenience but at regular intervals.”
