Adithya School of Business Management (ASBM), Coimbatore, organized the Live AdZap Creation and Going Live event on June 26, 2023. Twelve live AdZaps were created by students in collaboration with local businesses. The event was granted by Er Sukumaran, Chairman, Praveen Kumar, and Srinidhi Praveen Kumar, Managing Trustees. Students and faculty visited Brookfield’s Mall to observe business operations and partnered with 12 enterprises to create ads for their businesses. Sundarapandiyan Natarajan delivered the opening address, appreciating the initiatives and involvement of students, faculty, and corporate mentors. The event showcased the efforts of teams in creating advertisements, sharing market strategies and brand positioning. Reflective reviews were given, emphasizing the ads’ ability to persuade customers’ interest. The event fostered connections between academia and the business community in Coimbatore.
