Upstox, a leading investment platform in India, has announced the introduction of revamped features on its app, aiming to simplify the investment process for Indian investors. With a focus on enhancing the investor experience, Upstox aims to provide a seamless, intuitive, and engaging platform for investing.
Recently, Upstox achieved a significant milestone by serving over 1 crore customers. Its diverse customer base includes private employees, students, business owners, professionals, and homemakers. Notably, Upstox has experienced consistent growth in the Tamil Nadu market, with a 19% increase in user base in the state and a 14% increase in Chennai city. This growth surpasses the national average growth rate of 14.5%. Among the subscribers in Tamil Nadu, 62% are first-time investors. Millennials represent the largest segment of subscribers in the state, accounting for 61.5% of the base, compared to the national average of 49.4%. Additionally, professionals make up over 12% of the subscriber base in Tamil Nadu, more than double the national average of 5.6%. In Chennai, professionals account for nearly 16% of the subscriber base, which is three times higher than the national average.
Understanding that investors can feel overwhelmed by the multitude of investment choices available, Upstox has introduced new features to its app. The platform now offers two distinct modes: “Invest mode” for long-term investment needs, covering stocks, mutual funds, and more, and “Pro” or “Trade” mode designed for advanced traders seeking real-time information and a reliable platform for options trading. This dual-mode interface sets Upstox apart as the only platform offering such functionality to all users.
To further simplify the investing process, Upstox has evaluated and curated top mutual fund schemes based on risk and reward ratios. Users can access this curated list and expert analysis to make well-informed investment decisions. Upstox aims to provide the best in-app experience for mutual fund investments by offering comprehensive information and research.
Shrini Viswanath, Co-founder, Upstox said, “Our efforts in creating awareness about financial investment is being well received across the country, and I am grateful for that. We are positive that our core vision of facilitating a culture of diverse financial investing, will help us reach newer horizons, and make us the partner of choice for our customers, both present and future. We understand our customers’ needs and are committed to providing them with an intuitive and industry-best investing and trading experience. We firmly believe in the transformative power of financial empowerment and strive to make a lasting impact on the lives of all our users through our platform.”
