To commemorate Cycle Pure Agarbathi’s 75 years of excellence, Arjun Ranga, the CEO & Managing Director of N Ranga Rao and Sons Pvt. Ltd., organized an interaction event with the employees of their organization at The Residency Towers Coimbatore on 22nd September, 2023. The interaction focused on Agarbathi’s 75 Years of Innovation, progress, and its significance in the Tamil Nadu market.
Arjun Ranga expressed the brand’s core belief in “doing the right thing, every single time,” highlighting the legacy of kindness instilled by his grandfather. This kindness extends to customers, ensuring uncompromised and responsibly made products sourced from pure ingredients. It also encompasses environmental responsibility, with Cycle being the world’s first certified Zero Carbon manufacturer in its industry.
Furthermore, Cycle’s commitment to society is evident through charitable donations and its dedication to uplifting the community. Notably, women make up over 75% of Cycle’s workforce, providing financial independence and empowerment to over 3,000 women in Tamil Nadu.
In a noteworthy initiative, the brand announced a five-year scholarship program in October 2022, valued at Rs. 10 lakhs, aimed at supporting 40 exceptionally talented differently-abled young girls in Tamil Nadu. This program reflects Cycle’s belief in the transformative power of education and the potential within every girl child.
Over its 75-year journey, Cycle Pure Agarbathi has evolved from being a product to becoming a symbol of hope, faith, and the power of prayer. It serves as a medium for devotees to connect with the divine, exemplifying the idea that “cycle and prayer can take you anywhere.”
Cycle Pure Agarbathi’s journey in Tamil Nadu is not merely a tale of business success but a narrative deeply rooted in the region’s culture and tradition. The brand expresses gratitude to the sacred land of Tamil Nadu and its people for their integral role in its journey.
