Sony India has unveiled its latest BRAVIA XR X90L series, featuring the groundbreaking Cognitive Processor XR. The new series promises a truly immersive viewing and listening experience, simulating the cognitive capabilities of the human brain. Offering lifelike picture quality with rich contrast, the Cognitive Processor XR also delivers exceptional sound with sound-from-picture reality.
To enhance the gaming experience, Sony is offering an irresistible discount of up to Rs. 24,000/- on the purchase of a BRAVIA XR TV along with a PS5 gaming console.
The Cognitive Processor XR, combined with a Full Array LED panel, brings revolutionary features such as XR Contrast Pro Booster, XR Triluminos Pro, and XR Clear Image. These technologies deliver stunning realism with deep blacks, vibrant brightness, and a wider color gamut. The XR 4K Upscaling and XR Motion Clarity technologies provide smooth, clear, and bright 4K action with minimal blur.
Sound quality is equally impressive, thanks to XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround upscaling. The X90L series also offers Ambient optimization, Light Sensor, and Acoustic Auto Calibration technologies, ensuring supreme pictures and sound in any environment.
Perfect for PlayStation 5, the X90L series features Auto HDR tone mapping and Auto genre mode. The Game Menu provides easy access to gaming status, settings, and assist functions in one place.
The X90L series is powered by Google TV, offering a smart user experience with access to over 10,000 apps and games, as well as a vast library of movies and TV series. It seamlessly integrates with Apple AirPlay 2 and HomeKit, and the Hands-Free Voice Search feature allows users to interact with the TV using voice commands.
Owners of the X90L series can also enjoy BRAVIA CORE, which offers a selection of 10 movies to redeem from a wide range of the latest releases and classic blockbusters over a 24-month period. With Pure Stream™, users can stream HDR movies at up to 80 Mbps, providing a quality similar to 4K UHD Blu-ray.
The X90L series supports Dolby Vision™, Dolby Atmos™, IMAX Enhanced, and Netflix Adaptive Calibrated Mode, delivering a cinematic and studio-quality entertainment experience.
Featuring a minimalist Seamless Edge bezel, the X90L series boasts a sleek one-slate design that keeps the focus on the stunning picture. It is built to withstand tough conditions with XR protection PRO and designed with the environment in mind.
The BRAVIA XR X90L series is priced at INR 139,990/- for the XR-55X90L, INR 179,990/- for the XR-65X90L, and the price for the XR-75X90L will be announced soon. The series will be available at Sony Centers, major electronic stores, and leading e-commerce portals across India.
