India’s largest luxury carmaker Mercedes-Benz today inaugurated a revamped MAR20X showroom in Coimbatore. The revamped MAR20X facility boasts of a dedicated MAR20X EQ Display and Exclusive Corner for Top End Vehicles. Providing a luxurious and immersive brand experience, it integrates the MAR20X format, the modern retail format of Mercedes-Benz, based on the four pillars of Design, Architecture, Customer, oriented processes, and Digital enhancements.
Lance Bennett, VP -Sales & Marketing, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors inaugurated the MAR20X showroom.
Lance Bennett, VP -Sales & Marketing, Mercedes-Benz India said, ” We remain highly bullish on the potential of Tamil Nadu to become a leading luxury car market in the future and are confident of strengthening our footprint with the best of products and services for our discerning customers.”
Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, “This modern luxury facility creates an unparalleled emotive setting that matches the special atmosphere of our customers’ first introduction to Mercedes-Benz. With investment in this facility and another all new integrated “35” facility at Madurai under MAR20X guidelines, we continue focusing on our customer experience.”
The showroom boasts of a stage car display along with a stage wall and series car display. There is a dedicated space for Accessories & Collections and MAR20X Hospitality counter along with private & semi-private consultation areas.
It has 25 professionally trained staff to ensure an unparalleled brand experience. There are several initiatives such as ‘Know your Star Tech corner, Sundaram Hues Studio & Sundaram Secure Service package available for discerning customers.