To enable sellers to bounce back from the economic disruptions caused by the 2ndwave of COVID-19, Amazon India hosted Amazon Small Business Days (SBD) from July 2 – 4, 2021.
During the three-day event, more than 84,000 sellers received an order. 68% of these sellers who received an order were from non-metro cities like Kodagu (Karnataka), Dholpur (Rajasthan), Eta (Uttar Pradesh), Giridh (Jharkhand), Una (Himachal Pradesh) and Tinsukia (Assam).7,500 sellers received their highest single-day sale – an increase of over 2.8X compared to the previous SBD organized in December 2020.
The number of sellers who grossed over INR 1 crore grew by 6X over the previous SBD. Thousands of local shops participated in the event and 1700 of them, from 125 cities in 23 states, received an order during the event.
Customers from over 20,300 pincodes across the country shopped for unique and differentiated products offered by sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans & weavers, and local shops during SBD.The top-selling products include Food Processors,Organic Honey, Laptop Tables, Weighing Scales, Bluetooth Earphones, Yoga Mats, Face Masks, Jackfruit Flour, Onion-based hair-care products, amongothers. Some of the top-performing sellers were Quarant (3.1X vs BAU**), Odisha Handloom (1.5X vs BAU**), JH Gallery – Handicraft (1.8X vs BAU**) and Zouk (1.1X vs BAU**).