Bosch Power Tools has officially launched the ‘Affordability Campaign’ in India. This initiative lowers the overall cost of ownership of tools. The price of key spare parts has been corrected across a range of tools, thus offering quality and affordable repair to its users.
The company’s user campaign on Affordability aims to address this demand with reduced pricing of spare parts enabling access to safe, quality tools. This initiative will also ensure tradesmen can easily own and operate tools, thereby improving their productivity, earning capacity and safety in the long term.
The ‘Affordable Campaign’ aims to communicate the easier accessibility of spares to ensure no compromise on high standards of quality and safety norms across different trade segments. The accessibility enabled by this campaign will reduce the prevalence of replicate, fake parts which might not be manufactured as per safety standards.
Bosch first introduced affordable tools back in 2016-17 to reduce the initial investment threshold for tradesmen. The new slashed pricing will further improve the cost of ownership for these users.