ITC Nimyle has launched a heartwarming campaign film titled ‘Nimyle Farsh hai, Khushiyon Ka Farsh’ celebrating the significance of clean and safe floors as a joyful space for children. The film, directed by Afshan Hussain Shaikh and conceptualized by Ogilvy, showcases the story of a young child who passionately practices for his school play while highlighting the importance of maintaining hygienic floors with the power of Neem in Nimyle. Produced by Good Morning Films, the emotionally captivating film aims to connect with audiences across different languages and regions in India. Nimyle, a neem-based and 100% natural action floor cleaner, is available in retail stores and e-commerce platforms, priced at INR 175 for a 975 ml bottle, catering to the South markets.
Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, said, “With Nimyle, being natural at root and warm as a brand, we laddered up the functionality of the safety of our clean floors, to the emotionality of what those clean, safe floors mean, especially for childhoods to flourish on them.”
Commenting on the campaign, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “Floors are often playgrounds for many, especially for children. To keep floors clean and safe is extremely important and Nimyle with the power of neem enables clean and hygienic floors for all.”