Shopsy by Flipkart, Bharat’s fastest-growing hyper-value e-commerce platform, today launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.
By casting Sara Ali Khan as the protagonist, the campaign aims to bolster Shopsy’s positioning as a value-driven shopping destination for the consumers of Bharat. The campaign was created and conceptualized by Leo Burnett Orchard.
Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said, “Shopsy, blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer.”
” Sara Ali Khan said, “The ‘Aaj Shopsy Kiya Kya?’ campaign hits all the right notes by incorporating everyday conversations that resonate with Indian families.”