Small and Medium Business (SMBs) in India are looking to bounce back after facing stiff challenges due to the ongoing pandemic. The HP Asia SMB Report 2020 – a study conducted among SMBs in the region has revealed that over 73% of SMBs in India are confident that they will survive and bounce back post COVID-19.This number is significantly higher than the regional average, which stood at 60%.
This confidence is reflected in the fact that almost two-thirds (64%) of respondents from India believe that this period presents a good opportunity to reformulate the business strategy.And half of the sample believe that the pandemic will ultimately bring opportunity, but in the longer term.
More importantly, SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success.
“SMBs are critical to our economy as they contribute nearly a third of our GDP and generate employment for millions.The ongoing pandemic has impacted SMBs as much as any other segment. But the agility and flexibility in their operations, coupled with the adaptability to changing business environment and customer needs means they can bounce back far more quickly. However, it is critical to discover their challengesand address their pain points, which was the primary motivation for HP to commission this study,” said Ketan Patel, Managing Director, HP India Market.
“A key finding from the research is that the more a company values digital transformation, the more positive they are about future growth, and nowhere in Asia is this reflected as strongly as in India. The results of this study will enable HP in helping them adapt to new agile work environments,providing them the right devices, technology, and tools for them to unlock innovation for customers and drive growth for themselves”,he added.