Thursday saw the first-ever digital collaboration between Blenders Pride Fashion Tour and designer extraordinaire TarunTahiliani to celebrate his 25 years in the industry. For years, Blenders Pride Fashion Tour has set the benchmark for the fashion industry in India, collaborating with the Indian designer community, promoting the Indian design aesthetic. The tour has evolved over the years from conventional runway shows to festivals of fashion and today, in these unique times, the digital leg, in collaboration with TarunTahiliani, celebrated a story of My Identity, My Pride.
The evening showcased elements of Pride in his craft and heritage, being modern and having a ‘Stream of Consciousness’ as an entity. The striking experience uncovered the idea of ‘INFINITE’ possibilities in one’s lives by setting an example for the world to follow. The one-of-a-kind hybrid fashion experience encapsulated all the glamour and glitz with an impactful story through an on-ground set-up brought alive through a digital premiere.
Through a theatrical representation of fashion, 25 muses donned 25 stunning looks, both menswear and womenswear, in a larger-than-life custom set designed by TarunTahiliani, showcasing his 25-year journey. The storytelling was a salute to the wheel of life, the designer’s inspirations, the studio’s past and its evolution into the future – a true representation of the brand. The evening was an immersive experience showcasing a compelling take on ‘Pride’ with modern Indian pieces of clothing that were fully accessorized with modern-day versions of chotis, bindis and much more to add historical opulence to a more contemporary whim.