Skoda fuels New Era of growth in India

Škoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360- degree digital activities that saw it achieve landmark sales and get closer to its customers and fans.

Speaking on the occasion, Petr Janeba, Brand Director, Škoda Auto India, said, “With the ever- changing digital landscape, platforms and mediums, it is imperative to pioneer new ways of enhancing the customer experience and journey. Our digital strategies are designed to ensure our products and services reach out to our customers.”

It is a campaign that enabled the involvement and engagement of users, customers and the Fans of Škoda in picking the name for Škoda Auto India’s compact SUV that will hit the roads in 2025.

Škoda Auto India also celebrated its landmark moment in the country. The company was incorporated in India in December 1999. To mark the occasion, the brand unfurled a series of offers. Furthering the company’s mission to enable a ‘Škoda for everyone’ this innovative initiative is yet another enabler for its customers to connect with brand Škoda and access its fleet of class-leading cars rated 5-star safe for adults and children.

It is a first-of-its-kind nation-wide unique membership programme aimed at fostering a community of individuals passionate about automobiles. Apart from a welcome kit with premium merchandise, members can enjoy VIP treatment at Škoda events, exclusive benefits on car and service products.

This SUV is based on the MQB-A0-IN platform, like the Kushaq SUV and the Slavia sedan. The MQB-A0-IN was specifically developed for India by teams in India and the Czech Republic with an eye on versatility, safety, dynamics while focussing on localisation, low maintenance costs and a hassle-free ownership experience.

Škoda Auto India also introduced the Service CAM initiative. A phone app-based system, it allows customers to monitor, accept and reject jobs and tasks on their cars while it is in for service. This digital application is aimed at boosting transparency and enriching the ownership experience for customers.