Angel One Limited, the technology-led financial services player, announced its partnership with the Indian Premier League. The company will serve as an Associate Partner of IPL in the financial services category during this five-year association from 2024 to 2028.
Through this alliance, Angel One aims to reach the diverse sports audience of the IPL platform to promote financial awareness and empowerment in the country, especially among young Indians.
This partnership with BCCI underscores Angel One’s long-term vision and commitment to unlocking new avenues for growth and expansion. While we intend to focus on Gen Z and Young
Angel One, one of the six official associate partners for IPL 2024, continues its dedication to simplifying financial investing and trading by promoting its innovative SuperApp platform.
Commenting on the partnership, Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, said, “We are incredibly excited to partner with BCCI for IPL 2024. Cricket holds a special place in India, transcending beyond just a sport. The IPL’s immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.
Dinesh D. Thakkar, Chairman & Managing Director, Angel One Limited., said, “IPL is an esteemed event that has experienced growth in both reputation and engagement throughout the years, a development that mirrors the growth of Angel One as one of the prominent fintech players in India. Our primary focus is on expanding into the multi-service sector, where we can meet all our customers’ financial needs.
