Taco Bell’s Crunchy Taco Goes Global with LeBron James as Ambassador for Taco Tuesday

Taco Bell, renowned for its iconic Crunchy Taco, is set to take its beloved menu item global, aiming to spread awareness of the celebrated “Taco Tuesday” tradition around the world. The Crunchy Taco has played a pivotal role in Taco Bell’s success and is a consistent favorite on their menus worldwide. To help in this endeavor, Taco Bell has enlisted the support of global icon LeBron James.

Sean Tresvant, Taco Bell’s Chief Global Brand & Strategy Officer, expressed excitement about introducing the cultural phenomenon of Taco Tuesday to fans worldwide. He stated, “We’re thrilled to help introduce the cultural phenomenon of Taco Tuesday, giving fans around the world the opportunity to come together and celebrate the best day of the week in their own unique way. LeBron James has been a passionate ‘Taco Tuesday’ fan, and we couldn’t be more grateful to have his support in rallying even more taco lovers around the globe.”

LeBron James, the four-time champion, MVP, and avid “Taco Tuesday” enthusiast, is committed to spreading the joy of this tradition globally, enabling everyone to partake in celebrating the best day of the week. He emphasized that “Taco Tuesday” should be a tradition celebrated by all, including restaurants, families, and businesses, as it creates opportunities to bring people together.

Taco Bell India Brand Ambassador and youth icon, Hardik Pandya, will also play a role in celebrating and generating excitement around Taco Tuesday.

In India, Taco Bell plans to mark the delight of Taco Tuesday with an enticing offer. Starting from July 4th, 2023, fans can enjoy any two tacos, crunchy or soft, for just INR 129. The offer will be available at all Taco Bell restaurants and for delivery through the app and various aggregators.

The Crunchy Taco has earned its fame as a crowd favorite. Taco Bell offers two delectable variants: veg and non-veg. The veg variant features meticulously crafted pinto beans accompanied by zesty ranch sauce, while the non-veg variant tantalizes taste buds with Mexican chicken and the same zesty ranch sauce. Taco Bell invites customers to experience the unparalleled crunch and undeniable deliciousness that their Tacos are celebrated for.

Gaurav Burman, Director of Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, expressed delight in bringing Taco Tuesday celebrations to India. He highlighted the opportunity for customers to indulge in two crunchy or soft tacos of their choice for just INR 129, saving up to Rs. 89. Burman Hospitality Private Limited is proud to partner with Taco Bell’s brand ambassadors LeBron James and Hardik Pandya to make Taco Tuesday a favorite day of the year for customers.

Taco Bell is excited to extend its Taco Tuesday celebrations to more than 20 countries and markets around the world, inviting fans to embrace the experience, whether dining in-restaurant or ordering for delivery at home.

With LeBron James and Hardik Pandya as ambassadors, Taco Bell aims to make Taco Tuesday a global sensation, uniting taco lovers from all corners of the world to savor the unmatched joy and flavors of their Crunchy Tacos. So, bid farewell to those Monday blues because when Tuesday arrives, it’s time to celebrate Taco Tuesday – a perfect day to enjoy the irresistible allure of Taco Bell’s Crunchy Tacos.