Flipkart, the country’s prominent e-commerce marketplace, has unveiled its highly anticipated on-ground event, the Glam Up Fest, at the prestigious Grand Hyatt in Mumbai. Taking place from June 16th to June 18th, this extraordinary event celebrates beauty and grooming, featuring renowned brands, industry experts, and a plethora of immersive experiences.
The Glam Up Fest showcases a curated selection of top brands, including MyGlamm, L’Oréal, MamaEarth, Nivea, Minimalist, and many more. Attendees will have the opportunity to explore experiential zones filled with cutting-edge beauty and grooming products. Moreover, industry leaders like Mohit Yadav, Founder of Minimalist, Meghna Apparao, India E-commerce Head at Facebook, and Sukhleen Aneja, CEO of Good Glamm Group, will engage in interactive fireside chats, delving into the harmonious relationship between beauty, personal care, and technology.
Simultaneously, Flipkart’s Glam Up Sale, available on its app, offers a curated collection of cosmetics, skincare, and more. By leveraging advanced features such as Image Search, Video Catalog, Virtual Try-Ons, and Video Commerce, Flipkart aims to provide beauty enthusiasts across the country with an unparalleled virtual shopping experience.
Ahead of the Glam Up Fest, Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, “We at Flipkart are thrilled to host the Flipkart Glam Up Fest and kick-off the Sale on the app. With multiple brand launches, insightful panel discussions, immersive brand experience, and exciting collaborations, this fest is set to be an exciting addition to the country’s contemporary beauty landscape. In our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country, the Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in this regard.”
