Flipkart, India’s domestic e-commerce marketplace, is rolling out its promise of ‘super products at super prices’ to strengthen its communication as a trusted e-commerce partner to its millions of customers across the country.
To promote this new approach, the brand features Alia Bhatt in a ‘Flipgirl’ avatar, a ‘superhero’ heroine whose mission is to confirm the Indian shopper’s ‘wishlist’.
This new campaign communicates Flipkart’s commitment to democratize e-commerce and premium brands, making them accessible through fast delivery across the country.
Positioning itself as a destination for consumer needs. The campaign showcases in a fun way how products across categories like mobiles, electronics, fashion, lifestyle, home accessories, beauty are conveniently available and delivered at the doorsteps of customers across the country.
Commenting on the new campaign, Dushyant Jayanthi, Vice President, Marketing, Flipkart said, “Since inception, Flipkart has been committed to the best selections, delivering them at amazing value with great speed.And it’s getting stronger. This is what we want to remind shopping enthusiasts – they can trust Flipkart to save their day. ‘Flipgirl’ conveys this to them and Alia Bhatt’s amazing talent brings it to life. So next time, users don’t have to compromise on choice or speed to get great value – they can just ask ‘Flipgirl’ and shop at Flipkart!”