Amway India is making significant strides towards strengthening the gig economy ecosystem in the country. The organization has a stated global A70 multi-year growth strategy which is focused on unleashing the power of entrepreneurship with social commerce.
As part of this multi-year growth strategy, the company has identified the rise of the gig economy as a key global megatrend. In-line with this and in its endeavor to support the revival of the Indian economy, the company is focused on enabling growth for its Direct Retailers/Sellers and creating new sources of business generation for their profitable, sustainable success.
In line with the Indian Government’s Skill India initiative, Amway India has been significantly focusing on a digital-first approach to enhance the competencies of its direct sellers to aid business growth and enable better market penetration, improve reach to potential customers, product accessibility and enhance the consumer experiences.
Amway is also investing significantly to offer training, education and digital tools for the direct sellers. To this end, Amway has organized over 6000 training programs, engaging with over 900,000 direct sellers since the lockdown.