Amway forays into Herbal Market

Amway India, the country’s largest FMCG direct selling company, has announced its foray into the herbal skincare market with the launch of the ‘Attitude Be Bright Herbals’ range. The new skincare range from Attitude brings together the goodness of botanicals combined with modern research appealing to youth. This skincare range from Amway consists of three products – a day cream, a night cream and a face wash.

At the heart of Attitude Be Bright Herbals range is the Herbal Blend along with each product enriched with Hero ingredients like Indian Kino, Mangosteen Butter and Papain Enzyme. The herbal blend in Attitude Be Bright Herbals range includes Aloe Vera for effective moisturization, Indian Pennywort for skin conditioning, Seabuckthornas, a powerful antioxidant and Sandalwood helps in detoxifying and clearing dark spots.