Škoda Auto India has maintained its sales momentum and reached an important milestone of selling over 1,00,000 cars over the last two years. This is a strong testament to its India-centric product strategy, which saw the launch of two world-class products, tailor-made for the Indian market – Kushaq and Slavia. Both these models have been instrumental in the achievement of these volumes,
Speaking on the sales performance, Petr Janeba, Brand Director, Škoda Auto India, said, “It was extremely important for us to maintain our momentum through 2023 after the record-high of 2022. Our efforts in 2023 focussed on consolidating our position by continuous enhancements across our product range, widening our network, and improving the quality in sales and after-sales for more satisfied customers, connected through our Human Touch philosophy to cater to all our customer’s needs.
Despite the supply challenges in the first half of the year, we have ensured that we ended the last quarter of 2023 positively. For 2024, we have a mix of exciting product actions on the existing range, new product announcements, furthering our growth through exports, and expanding our network. And we will continue with our laser-sharp focus on customer delight, as we welcome new customers into the Škoda family.”