In a bid to capture a wider audience, Gameskraft, India’s fastest growing gaming company, has come up with a path breaking TV commercial for its most successful online game – Rummyculture. As part of its new TV campaign, Rummyculture’s new ad brings to the fore, the very reason Rummy was traditionally played – for fun and entertainment. The ad humorously captures the essence of being involved in playing the game and focuses on the excitement rather than the competition to earn more.
In fact, Gameskraft’sRummyculture is the first online cash game to come up with a TVC after a gap of two years. The Rummy market had gone on a slumber and had stopped traditional TV advertisements, until Rummyculture’s path breaking TV campaign now. Prithvi Singh, Founder and CTO of Gameskraft, Rummyculture’s parent company, says, “Online rummy games were the first movers to advertise as far as cash games are concerned. But that was until fantasy gaming came along and changed the scenario. Now, Rummy is making a resurgence, a comeback of sorts, which I feel is very good for the gaming ecosystem.”
Rummyculture’s new 20 and 10 second TV ads will initially air across most TV channels across Karnataka, TamilNadu and Maharashtra. The 360 degree campaign will last for 28 days, capturing the attention of the viewers, urging them to loosen the competitive grip and rather enjoy the game. The ad also puts into perspective that online games need not be a single player entertainment. Says Prithvi Singh, “Traditionally Rummy games were played by families, bringing them together. But that whole aspect is lost nowadays as families have grown distant and also for want of time, it has become a single faceted game. Rummyculture brings them together for a nice entertainment session and that is exactly what we have tried to do with the ad. We have highlighted, through the ad, the fact that Rummy can be enjoyed together and families can once again see it as a collective entertainment platform.”