Amway India, a leading FMCG Direct Selling company, has launched its website in Tamil, one of the oldest living languages in the world, to make its products more accessible to Tamil-speaking Direct Selling Partners and customers.
The move is aimed at breaking the language barrier and providing access to nutrition information and relevant products in their native language, helping them make better choices to meet their health and wellness objectives.
The launch of the Tamil website is part of Amway India’s strategy to go multilingual and build a healthier nation by improving the accessibility of its products and catering to the requirements of customers in their native language.
The website was launched at a formal event in Chennai, followed by a series of Amway Product expos organized across key markets in Tamil Nadu. This move by Amway India is expected to address the growing demand for proper nutrition in the post-pandemic era, as people become increasingly aware of the crucial role that nutrition plays in overall well-being.
Speaking about the launch of Amway India North and South Region, Senior Vice President. Gurcharan Cheema said, “This move of launching our website in Tamil aims to bring health and wellness closer to our Tamil-speaking consumers and deliver personalized product recommendations through the user-friendly website interface.”