Singapore, A Country where Passion is made Possible. Speaking to members of the press G.B.Srithar, Regional Director for South Asia, Middle East and Africa, Singapore Tourism Board said Singapore has received over 6 lakh visitors from India between January to May 2018, reporting a 17% year-on-year increase from 2017. The year 2017 was a record year as visitor arrivals from India had crossed the 1 million mark for the third time in a row.
In 2017, the Singapore Tourism Board (STB) undertook several initiatives to deepen its position in India. These included its association with the Bollywood movie ‘Badrinath Ki Dulhania’, participation in cruise forums and travel trade events such as SATTE 2017, partnerships with airlines, launch of the Vegetarian Food Guide and unveiling of a new brand identity, Singapore: Passion made Possible, among others.
This year, the STB has lined up a series of collaborative initiatives to entice and welcome more Indian travellers to Singapore in 2018. This is part of STB’s ongoing efforts to take the ‘Passion Made Possible’ brand messaging forward.
Last year, India moved up a spot to become the third largest source market for Singapore in terms of Visitor Arrivals.