Flipkart on Wednesday announced the launch of its grocery services in Coimbatore with the opening of its first fulfillment center in the region to meet the growing demand for groceries online.
Spread across an area of over 1.2 lakh square feet, the newly built facility will generate direct employment for nearly 1,200 people while encouraging local entrepreneurship. In the initial stages, only a part of the facility will be utilised for which over 500 people will be hired. It will be the only facility for Flipkart which will be almost entirely run by women constituting 90% of the overall workforce.
To enable more women to join the workforce, Flipkart under its initiative Vividhta, provides workplace policies that support women and their career progression. Flipkart has set up a creche facility at the centre and will offer transportation and meals to all its employees to enable them to work effectively.
This will be Flipkart’s second grocery facility in Tamil Nadu after Chennai and ninth in the South. This sustained growth in Flipkart’s grocery business is also giving a boost to the local food processing industry, supporting Indian agriculture and small and medium farmers.