India’s homegrown e-commerce marketplace Flipkart has signed a Memorandum of Understanding with TN MSME Trade and Investment Promotion Bureau (MTIPB), Government of Tamil Nadu, to bring local artisans, weavers, craftsmen and SMBs of the state into the e-commerce fold.
The MoU to onboard local artisans and entities on the company’s flagship initiative Flipkart Samarth was signed in the presence of Hon’ble Minister of Rural Industries, P. Benjamin and was attended by key dignitaries from the MSME department including Mangat Ram Sharma, IAS, Principal Secretary to Government, MSME Department; Anu George, IAS, Industries Commissioner and Director of Industries & Commerce; Gajalakshmi, IAS, Managing Director, SIDCO and Vishu Mahajan, IAS, Managing Director, M-TIPB.
The partnership under the Flipkart Samarth program will enable Tamil Nadu’s local artisans, weavers, craftsmen and smaller industries to showcase their hallmark products. As part of this initiative, MTIPB will support Flipkart Group’s engagement with state-owned/affiliated enterprises and undertakings, such as TANCOFED, INDCOSERVE, SAGOSERVE, Industrial Co-operative Societies etc. that work with local artisans, weavers, crafts producers and farmers in the state to provide market access training and support. Tamil Nadu today is a world-known destination for consumers who are in search of some of the finest handicrafts in India, such as Celestial figures in Bronze, Brass lamps, Rosewood Carvings, Sandalwood Carvings and more.