HDFC Life has launched the Decision2Protect campaign. A part of the ongoing protection campaign, Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves.
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life Term plan. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign.
Speaking on the launch, Pankaj Gupta – Sr. EVP (Sales) and CMO, HDFC Life, said “We created the campaign around policyholders who believed in and benefited from our life insurance products – sharing their thoughts about how the product worked and enabled them to continue living their lives fully, despite the uncertainties that they faced. These powerful themes are universal and we feel confident they will resonate with the larger community.”