Dailyhunt, India’s leading local language content discovery platform, announced the official launch of its made-in-India, short-video app ‘Josh’.
Gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. In the last 45 days of its beta launch Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU and over 5 million User Generated Content (UGC) content creators.
The platform’s first challenge i.e. #JoshMeinAajaa is testament to its soaring popularity. In just 96 hours after its launch, 200 top creators across India descended upon the platform performing to the now viral “Josh Anthem” composed by Clinton Cerejo and written by Amitabh Bhattacharya. The challenge clocked 953 million video views, earning 269.1 million hearts/likes and 307K UGC video uploads.