Vodafone Idea Limited, one of India’s leading telecom service providers, today announced that all its postpaid products and services will be exclusively offered to customers under its premium and aspirational brand Vodafone RED. Beginning with Mumbai, this initiative will be rolled out in a phased manner to cover all circles over the next few months.
Accordingly in each circle, Vodafone RED postpaid plans will be available to customers from all stores and digital channels of both Vodafone and Idea brands. While all new postpaid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans. The change is applicable to enterprise Idea postpaid customers as well.
Prepaid products will continue to be offered under both Vodafone and Idea brands nationally across all circles via respective retail and digital channels enabling customers to enjoy a rich portfolio of services and benefits under their preferred brand.