Fabindia announced the launch of its Experience Center at Coimbatore’s premium location, Race Course Road. Spread across approximately 9,349sq.ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs.
By creating a more engaging retail experience, Fabindia aims to have visitors experience the ethos of the brand, not just through the products they purchase but also through an immersive and inclusive experience. In addition to the brands signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
The center also includes a designated space for Organic India’s Wellness store. The Experience Center offers an Interior Design Studio (IDS) that provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination to help create memorable spaces. It also offers design solutions and products to fit every style and budget.