Breathefree, a public service initiative from Cipla, organized a #BerokZindagi yatra in various parts of the country which is an extension of the national wide campaign to curb stigmas associated to Asthma. The yatra aims to understand and accept inhalation therapy without fear and stigma.
The need of the hour is to overcome taboos and understand the importance of inhalation therapy. Asthma is a chronic disease which requires long-term treatment but many patients stop taking their inhalers once they feel better which can be very dangerous.
There are several therapies and forms of treatment for asthma available in the market. But the best and safest way to take asthma medication is by inhalation as it reaches your lungs directly and starts acting immediately.
#BerokZindagi Yatra aims to help millions breathe-free and is here to support asthmatics by encouraging them to opt for inhalation therapy.