Amway India, one of the leading FMCG Direct Selling companies, celebrated the festival of lights with a host of activities promoting health and wellness.
Commemorating the spirit of Diwali, Amway organized myriad initiatives such as #IChooseHealthy, #CookForACause and more, for its direct sellers/ retailers and their customers across regions, building on its efforts to help people live better, healthier lives.
Leveraging the striking trend of online communities based on shared passions such as health, beauty, cooking etc., Amway sparked the festive joy by lining up numerous campaigns and activations, both at the national and at the regional levels, to bring people together to enjoy while staying safe at home.
In the South region, Amway organized unique sessions on cooking, make-overs and spread the festive cheer by doing good, centred on embracing a healthy lifestyle. While #IChooseHealthy focused on inspiring people to maintain a balanced diet during the festivals, #CookForACause urged people to give back to the community by cooking nutritious meals using Amway Queen Cookware for the underprivileged communities.