Amway to promote entrepreneurship among millennials

Recognizing the need to invest in accelerating youth entrepreneurship and strengthen the gig economy, Amway India, one of the country’s leading FMCG direct selling companies, recently announced its focus on supporting entrepreneurship among millennials, through #AmYoung campaign.

The initiative is aligned with Amway’s 10-year global growth vision of promoting entrepreneurship among youth by enhancing their leadership, business and social selling skills. Through this initiative, Amway India will provide comprehensive learning and opportunities to millennials to grow their businesses in the ever-evolving social media ecosystem, helping them power their passion and turn it into successful business ventures.

Amway has been committed to helping its 5,50,000 direct sellers scale their business through continuous upskilling initiatives. Building on the success of the Nari Shakti programme, which was launched last year aimed at bringing Amway’s women Direct Sellers to the forefront by enhancing their existing skills to run their Amway businesses independently, #AmYoung is centered on enhancing skill sets of young direct sellers, build their knowledge about business practices, product trainings, usage of the various business tools and social commerce.

The project also emphasizes on building business digitally with the rise of social commerce. It highlights the accelerated adoption of the digital medium to sustain businesses to move beyond the traditional ways of direct selling. The identified young direct sellers across the regions will be mentored by senior direct sellers and the Amway leadership team, who will guide them on their business journey.