Leading low calorie sweetener brand ‘Sugar Free’, marks the launch of its campaign ‘Fitness ka Pehla Kadam’ featuring leading Bollywood actress- Katrina Kaif.
With the intent to inspire its audience to consider healthier alternatives to sugar as a lifestyle change, the TVC drives larger focus and awareness on the brand’s Stevia range named Sugar Free Green. Conceptualised by Wunderman Thompson, the campaign features Katrina Kaif who in a playful interaction nudges the consumers to start their fitness journey by switching to Sugarfree from sugar – ‘Fitness Ka Pehla Kadam’.
Talking about her association with the brand, Katrina said “As a fitness enthusiast I know how important discipline is; especially when it comes to what you eat. I’m happy to announce my association with Sugar Free… I hope we can together motivate people to take their first baby steps to getting fitter with Sugar Free Green which uses sweetness from natural stevia leaves”