In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit &Fiber to them with the launch of the B Natural + range.
The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). ITC’s team of scientists at LSTC has been working on various health& nutrition areas for nearly a decade.
During these trying times, Immunity has emerged as a key focus area. This Clinically proven Ingredient was tested in a randomized, double-blind placebo controlled clinical study conducted over a period of 3 months keeping in mind all the guidelines by ICMR and the study is registered in CTRI.
The new B Natural + range will be available in two popular variants – Orange and Mixed Fruit.