March 15 – World Consumer Rights Day
Did you know that only 9% of the plastic ever produced has been recycled? The remaining are in the landfills and environment. A global study found that 66% of consumers say they’re willing to pay more for sustainable brands (a figure that rises to 73% for Millennials). But also, through their ability to push for system change in supply chains or changes in regulation.
Consumers are already making changes to their lifestyle to be more sustainable – recycling, reducing food waste and avoiding unsustainable products, and they can make a bigger impact with further support from businesses and governments. A recent survey found 37% don’t know how they can help tackle climate change and 59% feel they do not get enough support from governments, and 51% from business.
Governments and businesses must also act to give consumers the information, choice and the infrastructure they need to live more sustainable lives. Consumers are critical to the success of any transition to more sustainable consumption but they cannot do it alone.
This year on March 15 (Sunday), World Consumer Rights Day will be celebrated in more than 145 countries around the world. Every year, the celebration revolves around a theme. This year’s focus is to sensitize consumers to be #SustainableConsumer. Due to Covid-19 outbreak across the globe, the celebration plans to go extensively digital.
*Inputs from Consumer International