Upstox, one of India’s leading digital investment platforms, has launched a new campaign, ‘Invest right’ to help individuals learn where to invest when to invest and most importantly why to invest.
This campaign rollout will coincide with the start of the new season of the Indian Premier League (IPL). Upstox is an Official Partner of the Tata IPL. With this campaign, Upstox seeks to change how India invests – make it simple, intuitive and engaging, much like how the IPL has transformed and given a new direction to Indian cricket in the last decade.
With a strong belief that India is growing and through equity participation one can benefit from India’s growth story, Upstox’s core campaign focuses on how one can invest in India. By introducing them to Index Funds – a way to track the market’s performance Upstox gives a cost-effective, easy, and long-term solution to beat inflation and grow their wealth. Upstox also aims to educate Indians on the simple Truths of Investing.
Throughout the campaign, Upstox is conducting a series of online and offline learning sessions on Mutual Funds, Technical Analysis, Options Trading and more. With this, Upstox aims to provide individuals with a holistic, 360-degree approach to investing enabling them to learn, decide, invest and trade all with Upstox.
Kavitha Subramanian, Co-founder, Upstox says, “At Upstox, it is our aspiration for every investor to have access to quality investment advice and guidance. In this regard, our new campaign is designed to help more people in India invest in the right kind of funds by providing them with the tools, resources, and support they need to make informed investment decisions. By promoting financial inclusion and making quality investment advice accessible to more people, we believe we can help to create a more prosperous economy.”