Ather Energy begins retail operations in Coimbatore

Ather Energy, India’s first intelligent electric scooter manufacturer, today inaugurated its new retail outlet – Ather Space,  at Ramnagar, Coimbatore, in association with Rajdurai’s E-Vehicles Pvt Ltd, a leading 2-wheeler service company.

The Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space. This is Ather Energy’s third experience center in Tamil Nadu after Chennai and Trichy.

Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. The new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display.

They can also book test ride slots on Ather Energy’s website before visiting the experience center. Earlier this year, Ather expanded its presence across multiple cities, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Trichy, Visakhapatnam, Jaipur,  Kozhikode, Indore, and Nashik.

Ather Energy is one of the few OEMs that also invests in building charging infrastructures. The company has installed 7 fast-charging points, Ather Grid, which can be found at Peelamedu, Ram Nagar, Sai Baba Colony, Saravanampatty, Racecourse road, Kuniyamuthur, and Sulur. All of the Ather Grid sites are strategically located across Coimbatore, making them easily accessible to EV owners. Ather Energy plans to add 8-10 more charging points to strengthen the charging network to provide smooth and stress-free rides for EV owners in the city. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.

The ex-showroom price post the Fame II revision for the Ather 450X is INR. 146,296 & INR 127,286 for the Ather 450 Plus in Coimbatore. These prices are expected to further reduce once the state government subsidy guidelines are issued.