SIMA appreciates CCI’s cotton brand Hira

Cotton Corporation of India (CCI), established in the year 1974, started its Minimum Support Price operation during the year 1985 and is greatly helping the cotton farmers and the cotton textile industry that has been functioning under the Ministry of Textiles.  The industry has been pleading the Ministry of Textiles to standardize and brand Indian cotton.

In a Press Release, Ashwin Chadran, Chairman, The Southern India Mills’ Association stated that at a function held at Mumbai on Wednesday, the CCI has launched its first Indian brand “HIRA” and is planning to market the same shortly.  Ashwin appreciated Union Minister of Textiles, Smriti Zubin Irani and Chairman-cum-Managing Director of CCI, Dr.P. Alli Rani for the historical initiative taken by CCI.

He stated that the Ministry is also planning to launch a scheme “Nirmal Cotton Mission” with CCI as a nodal agent that would go a long way to make Indian cotton to become the best quality cotton in the world and would enable the Indian cotton textiles & clothing manufacturers to produce all high value added items using home grown cotton.