Ola, India’s largest mobility platform and one of the world’s largest ride-hailing companies, today announced the roll-out of its AI-enabled safety feature, ‘Guardian’ in 17 markets across India and Australia.
After running a successful pilot across multiple cities in India and international markets, the ‘Guardian’ feature is going live in 16 Indian cities as well as Perth in Australia. Ola aims to take Guardian to more cities in the coming quarter.
The ‘Guardian’ feature, developed by Ola as a world-first, uses real-time data from rides to automatically detect irregular trip activity, including prolonged stops and unexpected route deviations. These alerts are flagged off in real-time to Ola’s dedicated 24×7 Safety Response Team, who immediately reach out to customers and drivers to confirm if they’re safe and offer on-the-call assistance until ride completion.
Customers can also alert police authorities and their loved ones in parallel, through the Emergency button on the app. Ola Guardian is built on artificial intelligence and machine learning capabilities on the Ola platform which enables it to continuously learn and evolve from millions of data points every single day, to improve risk signaling and instant resolution.